Magdy El Sadany works as a funding coach, guiding companies and associations through grant applications, business development and digitalisation. His client workflows, internal communication and working processes had grown organically — without clear structure or consistent systems.
Joint analysis of existing workflows: client communication, internal processes and work organisation were systematically reviewed and restructured. In parallel, I introduced AI-powered tools — in particular Claude — to optimise written communication, templates and recurring tasks. Focus on practical, everyday implementation rather than theory.
Greater clarity in day-to-day work, improved organisation and a more professional way of operating — from client communication to internal execution. AI tools are now firmly embedded in the workflow and actively in use. foerdercoach.at
A family business with a clear vision but no structure, legal foundation or public presence. The launch was just beginning — from business registration to opening day, everything was still open.
Full support from day one: business registration, social insurance enrolment, accountant referral. In parallel, I handled all official communications for outdoor seating permits — from application to final approval. Then came the full brand build-out: branding, product photography, Instagram and TikTok including Reels, and Google Business setup for local visibility and review management.
Full business launch completed, outdoor seating permit granted, professional brand presence live. Local visibility built from day one through Google.
An event business with a concrete vision — but no professional public presence, no digital infrastructure and no technical solution for ticket sales.
Developing a clear brand identity as the foundation. Built on that: conception and implementation of a landing page — with full technical integration of a ticketing system for direct online sales.
Professional brand presence and a functioning digital sales channel. Tickets are sold directly through the own website — without dependency on external platforms.
The Muslim Women Network Austria is a non-profit organisation that connects, empowers and advocates for Muslim women in Austria. The organisation was active — but strategic foundations, public visibility and funding structures were missing for the next stage of growth.
Development of a clear organisational strategy as the foundation. In parallel, building a structured sponsorship strategy for sustainable funding — with concrete outreach materials and partnership models. Additionally, advisory on website strategy and digital positioning to expand the organisation's reach.
Clear strategic direction and a viable sponsorship concept as the basis for future growth. The organisation now presents itself more professionally and coherently — with a clear message and a foundation for lasting partnerships.
Building my own consulting business from scratch — in parallel with a Master's degree in IT Management and with the ambition to create not just a service, but a complete business system.
Full self-development: strategic positioning as a consultant for structure, organisation and digital infrastructure. Brand and corporate identity development. Conception and implementation of the entire digital foundation — website, legal pages, lead magnet system, content strategy. Building a product ladder from a free starter kit to 1:1 consulting and digital courses.
A fully functioning consulting business with clear positioning, professional brand presence and a scalable product structure — built and operated entirely independently.
Own fashion label focused on premium embroidery and modest fashion — from product idea to a fully functioning online store. No existing infrastructure, no presence, no sales channel.
Shopify store built entirely from scratch — technical setup, product pages, payment processing through to checkout optimisation. Own photoshoot for the full product catalogue. Built the social media presence with a consistent visual language. Now with over 21 verified reviews with consistently positive feedback on quality and service.
Complete e-commerce operation built from zero — store, content, brand, sales, customer service. Active Shopify store with a loyal customer base and strong word-of-mouth rate.
A second independent business — a professional embroidery service for companies, clubs and brands. The offering existed, but the entire digital infrastructure was missing: no brand presence, no enquiry system, no online visibility.
Built the complete digital presence from scratch: branding and positioning as a high-quality, regional B2B provider based in Vienna. Development and implementation of a full website including an enquiry and contact system for business clients. Clear communication of unique selling points: precision, personalisation, Viennese craftsmanship.
Professional B2B presence live — companies, clubs and institutions can submit enquiries directly. MN Embroidery is now positioned as a quality provider from Vienna, not an interchangeable mass-market service.
A hospitality business in its early stages — with real potential, but no clear positioning, no brand strategy and no digital presence. The Zurich market is highly competitive and demands clear differentiation.
First, strategic positioning: defining the target audience, identifying the unique selling proposition. Built on that: branding and visual identity. Then setting up the operational systems for day-to-day running and building a landing page as the digital anchor point.
Clear market positioning, professional branding and a functioning operational foundation. ZürichStays stands as its own brand — not an interchangeable offering.
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